Pop-ups · launches · brand activations
DJ for pop-up stores & launches
A pop-up has just a few days to make an impression. The right music makes people stop, step inside and stay a little longer. Wax Crew sets the sound for your pop-up, launch or sample sale in Copenhagen — and films it for your social channels.
Music that sounds like your brand
A Scandinavian design brand and a streetwear drop need completely different soundtracks. Before the event we go through your brand, audience and moodboard, then build a set that fits — from laid-back house and soul during opening hours to full energy at the after-hours launch party.
Typical pop-up events
- Pop-up stores in the city centre, Vesterbro, the Meatpacking District and Nørrebro
- Product launches and drops with a queue outside
- Brand activations and sampling events
- Sample sales and VIP evenings for customers
- Collabs and in-store events, for example during Copenhagen Fashion Week
Shop-friendly sound.
A pop-up isn't a nightclub. We agree on placement so the set-up fits your interior, and we keep the volume in check so customers can still talk to your staff and shop. When the doors close and the party starts, we turn it up.
Content for social media — the next day
A pop-up lives on social media. With the photo and social video add-on you get photos of the products, the guests and the vibe, plus short vertical videos for Instagram Reels, TikTok and LinkedIn. It costs DKK 1,200 per hour on top of the DJ package. The photos are delivered the next day in an online gallery, and you get the videos as a link.
Pop-up prices
2 hours DKK 5,000 · 4 hours DKK 6,000 · 6 hours DKK 8,000 · 8 hours DKK 10,000. With photo and video: DKK 7,400 · DKK 10,800 · DKK 15,200 · DKK 19,600. Is your pop-up running over several days? Get in touch — and we'll put a plan together.
Music that fits the space
Questions about a pop-up DJ
How much does a DJ for a pop-up store event cost?
From DKK 5,000 for 2 hours including sound and lights, which suits most launches and pop-up openings. With photo and social video, 2 hours costs DKK 7,400. If you're open all afternoon, 4 hours costs DKK 6,000 and 6 hours DKK 8,000.
Can the music be tailored to our brand?
Yes, that's the whole idea. We go through your brand, audience and mood in advance and build a set that fits your world — from laid-back lounge to a full-on party after closing time.
Where should the DJ set-up go?
We agree on placement and volume with you in advance, so the set-up fits into the shop and customers can still chat and shop. We bring our own cables and extension leads.
Can you play during the day and in opening hours?
Yes. Lots of pop-up events take place during the day or just after closing time. We adjust the volume and music choice to the time of day.
Do we get content for social media?
With the photo and social video add-on (DKK 1,200 per hour) you get photos and short vertical videos for Instagram, TikTok and LinkedIn. The photos are delivered the next day in an online gallery, and you get the videos as a link.
Does your pop-up need a soundtrack?
Send us your dates, address and a link to your brand — and we'll suggest a set-up.